Here is the weekly roundup of what you might have missed in the constantly changing world of Social Media... 8 Social Lessons from @CMIContent’s 2015 B2B Marketing Report Social media is an integral part of content marketing, not just a …
The Go-To-Market Blog
Pipeline Generation
The topic this week? Why, #OTEW2014, of course. Here is what we have selected for you review. We promise- there are no pictures of us with Mickey or in a swimming pool. OpenText VP Highlights Digital First Agenda #OTEW2014 The only clouds …
This year's Enterprise World conference is once again almost upon us, and for those of us in the OpenText partner world its time to dust off the tradeshow booth and pull out our finest branded polo shirts ready for a trip down to Orlando. …
Once upon a time, Outbound was all the marketing around When was the last time you read something on outbound marketing? Yes, you know, outbound: spending money to make sure your message reaches people. You physically try to get their …
Curiosity might kill the cat, but it keeps the marketer on top of the game. Here is what you might have missed last week, but you should be curious to read... 29 Charts & Stats on What Matters Most to Marketers Right Now The 29 charts …
The concept of content marketing has already become the new paradigm of inbound marketing. Sales reps are now just as responsible for deploying well-distributed lead nurturing initiatives as marketers. For a prospect to become a fully …
B2B ad campaigns are often run as an afterthought, because a lot of companies think that they can’t be as effective as B2C campaigns. This idea is wrong, but it’s enduring. Even after numerous viral B2B campaign successes, many ask if it’s …
In 2013, Google stopped giving out keyword information that it had long provided as an analytics tool. At the time, many interpreted this as a shot across the bow of traditional SEO, signalling that Google’s algorithms would be working …
In the world of inbound marketing, more often than not lead nurturing gets associated with focusing your content marketing strategies only on transforming leads into customers within the sales cycle. However, lead nurturing doesn’t …
A great social media campaign is essential to growing your business, even for B2B firms. B2B social media efforts naturally differ from B2C—for instance, while Facebook and Twitter are popular for B2C, the most popular platform for B2B …
In a world where people can fast-forward through commercials and install pop-up blocking software, inbound marketing earns a customer’s interest, rather than trying to buy it. Great content like blog posts, infographics, podcasts, and …
Small businesses, especially startups, are told repeatedly that they should stay lean. Only by treating this idea as a guiding principle, it’s said, can a business avoid being one of the 75% of startups that fail. However, no business …