Thank you for choosing us as your guide to the world of marketing in 2016. We are no fortune tellers, but we do know marketing. So without further ado, let’s welcome 2016 with all the good things it will bring. Influencer/relationship …
The Go-To-Market Blog
Pipeline Generation
It’s that time of the year: not only to sing Christmas carols, do the last minute present shopping, and spin our wheel of fortune with Christmas gifts for marketers. It’s time to look back at 2015 and remember why it was important and what …
Dashing through the web, check emails on the way Over sites we go, marketing all the day. Bells for lead scor-ring, making contacts bright What fun it is to nurture leads new prospects overnight! Oh... spin the wheel, spin the wheel, spin …
Does the word "Mobilegeddon" sound familiar to you? No, it's not the latest the end-of-the-world-as-we-know-it summer blockbuster. Of course, there is some lack of agreement as to the impact of Mobilegeddon but one thing that is certain: …
Webinars are becoming one of the favourite weapons in the marketer’s arsenal to reach the selected target. I am sure every marketer knows the 4 Ps of the marketing mix (price, product, promotion and place) , but how many are familiar with …
Did you miss us? No, of course you didn't. You were probably busy doing something along the lines of what we were doing: enjoying a cold lemonade in the hot weather and wondering what you are missing in the ever-changing world of Social …
There is nothing either good or bad, but thinking makes it so. ― William Shakespeare, Hamlet Every day we are faced with decisions, especially the kind where you find out too late whether you made the right or the wrong one. Every day most …
Now that Easter has passed, you might think all the eggs have been found and the egg hunts are over. We would like to invite you to think again. Here at Demodia, we like to think that egg hunts are fun. Marketing and egg hunts have one …
A long time ago we published a blog post hypothesising on a similar situation: a sales representative and a marketer walking into a bar, but the question we asked was: who pays for the drinks? Today I want to tell you how to use your …
St. Valentine is approaching and everyone is either thinking of wine, roses and Swiss chocolates or how not to OD on hearts and “50 Shades of Grey” ads. So how about we talk strictly about content marketing? And love. (Come on, just this …
Before we share with you our predictions for 2015, we would like to go back to 2013. Unfortunately here at Demodia we don’t like crystal balls so we needed other ways to predict the future last year. It’s been one whole trip around the …
The concept of customer equality is the business equivalent of communism. The assumption that all customers are equal will bring you a superficial business stability that will ultimately result in a shameful collapse and profit loss of …