To turn your prospects into clients, you’ve got to nurture your leads. Why is lead nurturing so critical? Most new visitors to your website aren’t yet ready to buy a product. To earn their trust, and convince them they need your help, …
The Go-To-Market Blog
Pipeline Generation
You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them could start to take a hit on their SEO. The trouble is, pop-up ads (and their close relative, …
Does your business have a digital marketing strategy? Your first instinct might be to answer “well, sure we do!” Chances are, you’re online and your marketing is too. You might think that your online marketing campaigns equal a digital …
We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting times”. So we can’t expect for 2017 to be anything less. Since we don’t want to ruin the …
Part 4: Positioning: How to Choose the Right Social Media Channels This is the fourth part in our series of blog posts about The Art of Marketing Strategy. So far we have discussed the why, how and what for of Social Media, it’s about time …
This is the third part in our series of blog posts about The Art of Marketing Strategy. In previous chapters have discussed the importance of having a social media strategy and how to set measurable goals for your business. In this …
This is the second in a series of blog posts about The Art of Marketing Strategy and tactics. In our first post, we talked about scheduling social media into your daily agenda and employing the right people to govern your social media …
This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted to one aspect of warfare marketing strategy. You are encouraged to take it as the …
Our digital marketing consultants provide their advice on what they consider the four most important marketing topics. Social Media Marketing A lot of B2B companies still ignore social media, because they think only B2C belongs there. …
The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top priority for marketers everywhere. The findings of the Gartner's 2015-2016 Chief …
St. Valentine’s day was just a week ago and even if you’ve successfully managed to ignore the date, maybe you are still hoping to find your true love. Here are some tips for building that perfect business relationship. Instead of taking …
What do little black dresses and integrated marketing campaigns have in common? Neither of them are just fashion fads. They are both a necessity, and in the case of the integrated campaign, one which every marketer needs. A long time ago I …