Research has shown that Google values video content very highly. So, how do you use YouTube to generate traffic and leads as part of your B2B marketing strategy? As any good digital marketer knows, eyes on your website often translate to …
The Go-To-Market Blog
Pipeline Generation
The US, UK and the rest of Europe have been using marketing automation and inbound marketing practices now for many years, and it is an established norm in businesses of all sizes. In this arena, Switzerland has long been very competitive. …
As an inbound marketing agency, we well know that when it comes to marketing, it’s easy to get swept up in the buzzwords of the day and the latest trends in the industry. Marketing automation, content marketing, social media presence and …
Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for digital marketing agencies in Switzerland. Traditionally, Switzerland has has not had the …
Despite the fact that social media platforms have been moving towards a mostly pay-to-play model in the last few years, the channel remains a vital arena for online marketers. For the reason, over the past few years we have seen marketing …
If you’re looking to build credibility for your business, you probably know that white papers are a highly appealing way to get the word out. What is a white paper? The short answer is that a white paper is a document that answers a …
A lot of firms doing business online will find themselves doing everything right on paper but still not seeing the results they want. Worse still, a lot of companies will scratch their heads but not consider a major overhaul to their …
Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do …
We’re still at the start of January, which means that it’s a perfect time to get ready for the year ahead. As always, that means anticipating developments in online marketing and communication. We have already discussed our digital …
With the new year just started, it’s an ideal time to look back, as well as to the future. In previous posts, we discussed what the new year will hold, concerning both email marketing trends and our digital marketing forecast for 2018. In …
On the first day of Christmas Demodia sent to me ... a digital marketing plan On the second day of Christmas Demodia sent to me ... 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me ... 3 …
Some people send Christmas cards over the festive season, but we are a marketing agency so we find making blog posts much more fun and hopefully more interesting for you too. This year is no exception, so welcome to our 2017 year-end blog …