It’s that time of the year: not only to sing Christmas carols, do the last minute present shopping, and spin our wheel of fortune with Christmas gifts for marketers. It’s time to look back at 2015 and remember why it was important and what …
The Go-To-Market Blog
Pipeline Generation
Does the word "Mobilegeddon" sound familiar to you? No, it's not the latest the end-of-the-world-as-we-know-it summer blockbuster. Of course, there is some lack of agreement as to the impact of Mobilegeddon but one thing that is certain: …
Webinars are becoming one of the favourite weapons in the marketer’s arsenal to reach the selected target. I am sure every marketer knows the 4 Ps of the marketing mix (price, product, promotion and place) , but how many are familiar with …
Did you miss us? No, of course you didn't. You were probably busy doing something along the lines of what we were doing: enjoying a cold lemonade in the hot weather and wondering what you are missing in the ever-changing world of Social …
There is nothing either good or bad, but thinking makes it so. ― William Shakespeare, Hamlet Every day we are faced with decisions, especially the kind where you find out too late whether you made the right or the wrong one. Every day most …
St. Valentine is approaching and everyone is either thinking of wine, roses and Swiss chocolates or how not to OD on hearts and “50 Shades of Grey” ads. So how about we talk strictly about content marketing? And love. (Come on, just this …
The concept of customer equality is the business equivalent of communism. The assumption that all customers are equal will bring you a superficial business stability that will ultimately result in a shameful collapse and profit loss of …
The concept of content marketing has already become the new paradigm of inbound marketing. Sales reps are now just as responsible for deploying well-distributed lead nurturing initiatives as marketers. For a prospect to become a fully …
B2B ad campaigns are often run as an afterthought, because a lot of companies think that they can’t be as effective as B2C campaigns. This idea is wrong, but it’s enduring. Even after numerous viral B2B campaign successes, many ask if it’s …
In 2013, Google stopped giving out keyword information that it had long provided as an analytics tool. At the time, many interpreted this as a shot across the bow of traditional SEO, signalling that Google’s algorithms would be working …
Small businesses, especially startups, are told repeatedly that they should stay lean. Only by treating this idea as a guiding principle, it’s said, can a business avoid being one of the 75% of startups that fail. However, no business …
There are many parallels that can be drawn between flirting and moving leads down the B2B buying cycle. Both go through a number of stages, from initial awareness to developing an interest, and displaying clear signs of a willingness to …