Can I afford marketing automation?

How can I afford marketing automation? It’s a question that comes up often in the digital marketing world. Start-up marketing agencies, small businesses and organisations that have not leveraged digital marketing have all at one time...

How to Write a White Paper

If you’re looking to build credibility for your business, you probably know that white papers are a highly appealing way to get the word out. What is a white paper? The short answer is that a white paper is a document that answers a...

What’s New in Pardot 2018 Winter Update

As a marketing automation platform, Pardot continues to adjust and refine their offering to better serve their customers around the world. The latest of these updates is titled the “Pardot Winter ‘19 Release” and brings with it some...

3 Future Marketing Automation Trends

We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their capabilities. In the last few years, use of marketing automation platforms has exploded....

5 Useful Tools for B2B Marketers

In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free....

Does your website use HTTPS?

The implementation of the GPDR a few months ago meant big changes for a lot of firms, but it wasn’t the only big deadline looming this summer. With so much at stake as far as EU data regulations, a lot of firms seem to have missed out...

5 Reasons Why Your Marketing Campaign Isn’t Working

A lot of firms doing business online will find themselves doing everything right on paper but still not seeing the results they want. Worse still, a lot of companies will scratch their heads but not consider a major overhaul to their...

GDPR: The World of Marketing Three Months Later…

In 2018, we’ve spent a lot of time talking about the EU General Data Protection Regulation (GDPR), a wide-ranging legislation designed to protect personal data. Though it is a piece of European Union legislation, we mentioned at the...

The Rise of the Chatbot

For years, firms doing business online have offered visitors to their websites options to chat, whether it’s a live chat with an operator or through a chatbot window. Short for ‘chat robot’, a chatbot is a text-based program that uses...

How to Learn Marketing Automation

Our regular readers will know that we recommend marketing automation to SMBs doing B2B and B2C selling online. However, one of the more intimidating factors is what firms see as the learning curve that accompanies using a marketing...

4 Tips for Overcoming a Traffic Plateau

Plenty of firms doing business online, whether B2B or B2C find themselves in the same position. There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s...

How to Generate Backlinks – the Polite Way

If you’re someone doing a lot of writing or blogging about tech online, chances are you’ve gotten a few—or a few dozen—messages asking for backlinks. Every day, we get dozens of emails saying something like "Hey cool website, I just...

Marketing Automation: a Swiss Author’s View

Marketing Automation – already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its...