Imagine scrolling through your LinkedIn feed filled with tons of dull, corporate posts and uninspiring updates. Suddenly, amidst the mundane, you stumble upon a captivating story that speaks to your heart. That's the magic of storytelling …
The Go-To-Market Blog
Storytelling
Does storytelling bring sales for a brand? Toms gives the answer. The American shoe company was founded in 2006 and relied on storytelling from the beginning. At the heart of Toms' story was the "One for One" model. For every pair of shoes …
Digital marketing doesn’t sleep, and neither do online opportunities. Right now, there are over 4.57 billion people online. That’s 59% of earth’s population representing a possible lead, customer or evangelist for your business. Digital …
You can make money with storytelling. Want proof of that? I'd love to. The fact that storytelling increases the value of a product was confirmed more than a decade ago. In 2009, Rob Walker and Joshua Glenn bought 100 random items such as a …
When the economic situation is tight, every decision is questioned, and every position is challenged. In order to get your clients' full attention in these challenging times, you need to consider two points: Focus your marketing message …
Sales emails that don't even get opened don't need to exist. At Demodia, we bring storytelling to your marketing and show you how to create an email sales funnel that brings in sales. For storytelling to work for your product, two factors …
New features every week, daily posts, reels, stories, LinkedIn, Facebook, Instagram, YouTube, shorts and of course, TikTok... Marketing on social media can quickly seem like a tsunami that you're either running from or being swept away by. …
Your website is like the window of a shop. Visitors rush by and the first impression decides whether they stop or keep walking. If you want to capture a prospect’s interest with your website, you have exactly 6 seconds. So you have to be …
Imagine this, you go into a shop to buy trekking gear. The salesperson gives you the best advice and you find the perfect model. You want to buy, but nowhere do you see a cash register. You walk around and get more annoyed by the minute. …
Do you have a large list of mailable prospects but very few conversions? It's more than likely because you're not offering the right plan. A quick recap before we get to the importance of a plan. In the first instance, we showed you how to …