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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

A new world economy. How your business should deal with it now.

Simon Harvey May 19, 2020 10 mins
A new world economy. How your business should deal with the now.
The global COVID-19 pandemic has hit every business around the world hard. Enforced lockdowns, global economic uncertainty and a lack of a viable vaccine have halted daily life on most aspects. Companies are reacting to the virus with a ...
Topics: Marketing Strategy, Storytelling
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Introducing demodia’s digital marketing glossary

Simon Harvey January 29, 2020 4 mins
Introducing Demodia’s Digital Marketing Glossary
CDNs, Geo-targeting, PPC, Alt Text and who even knows what a click-through rate actually refers to? Jump straight to the glossary We at Demodia know that the digital marketing game is riddled with phrases, titles and buzzwords that often ...
Topics: Marketing Strategy, Storytelling
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Demodia: 10 years of inbound marketing excellence

Simon Harvey June 25, 2019 8 mins
Demodia: 10 Years of Inbound Marketing Excellence
Demodia is celebrating our 10th anniversary of providing top-tier inbound marketing and marketing automation consultancy and services to our clients locally in Switzerland and around the world. We'd like to take this opportunity to take a ...
Topics: Marketing Strategy, Storytelling
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How to create a great value proposition (Part 2)

Simon Harvey March 5, 2019 11 mins
How to Create a Great Value Proposition (Part 2)
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that ...
Topics: Marketing Strategy, Storytelling
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How to create a great value proposition (Part 1)

Simon Harvey February 19, 2019 9 mins
How to Create a Great Value Proposition (Part 1)
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that ...
Topics: Marketing Automation, Marketing Strategy, Storytelling
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Multilingual B2B marketing: speaking the language, speaking the culture

Simon Harvey April 17, 2014 7 mins
Multilingual B2B Marketing: Speaking the Language, Speaking the Culture
Is your company riding the globalisation wave and thinking about expanding into Europe? The European market is an exciting playground, rich with business opportunities for skilful U.S. players. If you are considering an expansion in the ...
Topics: Lead Nurturing, Content Marketing, Marketing Strategy, Storytelling
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The growth of inbound marketing in Europe

Simon Harvey February 26, 2014 6 mins
The Growth of Inbound Marketing in Europe
About 60% of companies in Europe are applying an inbound marketing strategy today. So do the same portion of companies in the U.S. You could call it the inbound marketing revolution. Why? Because the intricate and thoughtful ways of ...
Topics: HubSpot, Marketing Strategy, Storytelling
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Do's and dont's when developing B2B buyer personas

Simon Harvey February 26, 2014 5 mins
Do's and Dont's When Developing B2B Buyer Personas
Are you considering developing B2B buyer personas to enhance your marketing strategies and attract the right clients? You should be. A well-crafted buyer persona is a fundamental component of any successful marketing plan. Without accurate ...
Topics: Marketing Strategy, Storytelling
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