The global COVID-19 pandemic has hit every business around the world hard. Enforced lockdowns, global economic uncertainty and a lack of a viable vaccine have halted daily life on most aspects. Companies are reacting to the virus with a …
The Go-To-Market Blog
Storytelling
CDNs, Geo-targeting, PPC, Alt Text and who even knows what a click-through rate actually refers to? Jump straight to the glossary We at Demodia know that the digital marketing game is riddled with phrases, titles and buzzwords that often …
Demodia is celebrating our 10th anniversary of providing top-tier inbound marketing and marketing automation consultancy and services to our clients locally in Switzerland and around the world. We'd like to take this opportunity to take a …
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that …
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that …
Is your company riding the globalisation wave and thinking about expanding into Europe? The European market is an exciting playground, rich with business opportunities for skilful U.S. players. If you are considering an expansion in the …
About 60% of companies in Europe are applying an inbound marketing strategy today. So do the same portion of companies in the U.S. You could call it the inbound marketing revolution. Why? Because the intricate and thoughtful ways of …
Are you considering developing B2B buyer personas to enhance your marketing strategies and attract the right clients? You should be. A well-crafted buyer persona is a fundamental component of any successful marketing plan. Without accurate …