The Inbound Marketing Blog

Storytelling

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My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your...
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Introducing Demodia’s Digital Marketing Glossary
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Introducing demodia’s digital marketing glossary

CDNs, Geo-targeting, PPC, Alt Text and who even knows what a click-through rate actually refers to?
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Demodia: 10 Years of Inbound Marketing Excellence
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Demodia: 10 years of inbound marketing excellence

Demodia is celebrating our 10th anniversary of providing top-tier inbound marketing and marketing automation consultancy and services to our clients...
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How to Create a Great Value Proposition (Part 2)
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How to create a great value proposition (Part 2)

The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet...
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How to Create a Great Value Proposition (Part 1)
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How to create a great value proposition (Part 1)

The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet...
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BrandScript worksheet

Write your story with this free BrandScript worksheet. It’s a template that shows you exactly how to create your story with confidence.

Download the worksheet now
Multilingual B2B Marketing: Speaking the Language, Speaking the Culture
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Multilingual B2B marketing: speaking the language, speaking the culture

Is your company riding the globalisation wave and thinking about expanding into Europe? The European market is an exciting playground, rich with...
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The Growth of Inbound Marketing in Europe
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The growth of inbound marketing in Europe

About 60% of companies in Europe are applying an inbound marketing strategy today. So do the same portion of companies in the U.S. You could call it...
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Do's and Dont's When Developing B2B Buyer Personas
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Do's and dont's when developing B2B buyer personas

Considering developing buyer personas to effectively market your business and bring in new clients? You should be. A buyer persona is an essential...
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