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Storytelling

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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

3 steps to a One-Liner that will catapult your corporate communication into the Champions League

Simon Harvey November 22, 2022 8 mins
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Time for a quick pop quiz. To which films do these summaries (a.k.a. loglines) belong? "There are 3.7 trillion fish in the ocean. You are looking for one." "A nun comforts a condemned murderer on death row, feeling compassion for the ...
Topics: Marketing Strategy, Pipeline Generation, Storytelling, Featured, Messaging
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3 mistakes most companies make when it comes to storytelling

Simon Harvey November 15, 2022 8 mins
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Storytelling is part of modern content marketing, yet most companies don't use this powerful tool appropriately. Mistake #1. Companies tell stories without tension Every hero who sets out on their hero's journey has to overcome a variety ...
Topics: Content Marketing, Marketing Strategy, Storytelling, Featured, Messaging
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5 Great Value Propositions and How To Create Your Own

Simon Harvey March 22, 2022 12 mins
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A value proposition is everything. If you bury yours in buzzwords and meaningless slogans, your communications often come off as incongruent, alienating your customers as time goes by. On the other hand, learning to understand the power of ...
Topics: Content Marketing, Marketing Strategy, Storytelling, Featured
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Introducing our new look

Simon Harvey February 22, 2022 8 mins
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It’s important to reevaluate your marketing approach from time to time and evolve as a business. Over the years, the organisations that have done so have thrived through new offerings and clients, while those who have neglected this ...
Topics: Marketing Strategy, Storytelling, Featured
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What is a StoryBrand Brandscript?

Simon Harvey January 27, 2022 7 mins
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Often, marketers are frustrated that their prospects simply don't understand their value through their messaging. No matter what they put out or how they present their product, they don't see the results they want, leading to a dwindling ...
Topics: Content Marketing, Marketing Strategy, Storytelling, Featured
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How to make a brand guide

Simon Harvey January 17, 2022 11 mins
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Today’s consumers want more than the products and services your company sells. They want an experience with a brand that aligns with their values, aspirations and identity. However, many companies struggle to clearly define their brand and ...
Topics: Content Marketing, Marketing Strategy, Storytelling, Featured
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How to define a marketing qualified lead in 4 steps

Simon Harvey December 23, 2021 8 mins
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When are your leads ready to become customers? No matter how good your marketing and sales teams are, you can’t sell something to someone who doesn’t want it or can’t afford it. Great marketing is thus not defined by the number of leads it ...
Topics: Content Marketing, Marketing Strategy, Lead Generation, Storytelling
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