Get a free copy of "Building a StoryBrand 2.0" and win a $6,000 StoryBrand consulting package for your business! When it comes to convincing people to buy, clarity is king. Software and services businesses often struggle to differentiate …
The Go-To-Market Blog
Storytelling
In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day. To make the story interesting for …
You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can …
Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before. In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber …
Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before. In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber …
So now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they …
To make the story interesting, focus on your hero's problem. Problems are where your story begins. When a customer has a problem, you have something you can solve. In this second episode of our build-your-own story sprints, Simon Harvey …
You want your brand to be seen and appreciated on Instagram. You want the work you put into your account to pay off. However, growing organically on Instagram today is much more effortful than it was a few years ago. More and more brands …
Blog posts can ignite the turbo for your content marketing, but they can also be very time consuming. However, to experience the power of blog posts, it's not enough to fire up ChatGPT and have them spit out a new, boring version of old …
When you need to fill your Instagram feed, does panic set in? Your pulse beats faster, your hands feel clammy? Then, when you've spent a lot of thought and time developing relevant content, you realise that your feed comes across as a …