Revenue Operations | The Go-To-Market Blog | Demodia | Marketing Automation (2)

Is Google Analytics illegal in the EU?

Simon Harvey February 1, 2022 9 mins

whats-the-difference-between-hubspot-cms-starter-pro-&-enterprise

Google Analytics is one of the best tools to gain detailed information on your customers and prospects so you can sell your products more effectively. Without it, it can be difficult to get the insights and data you need to engage with ...

Topics: Compliance for Marketeers, Marketing Automation, Marketing Strategy, Revenue Operations, Reporting and Performance, Featured

How to find and setup the right CRO tool for you

Simon Harvey November 22, 2021 9 mins

4 Steps to finding the right CRO tool for you It’s a nightmare for any digital marketer - you’re getting lots of leads, but none of them are converting. It’s like dying of thirst in a sea of freshwater - if that sounds absurd to you, it’s ...

Topics: Lead Nurturing, Marketing Automation, Marketing Strategy, CRM, Revenue Operations

5 Questions to identify digital transformation opportunities

Simon Harvey November 15, 2021 14 mins

Is transformation a real objective or just a buzzword for your needs? No matter which area of your business you want to digitally transform, you must have a clear idea of what you expect from that transformation and the steps needed to ...

Topics: HubSpot, Marketing Automation, Marketing Strategy, CRM, Revenue Operations

How to build a marketing digital transformation roadmap

Simon Harvey November 8, 2021 11 mins

Significant Changes Require a Thoughtful Plan. Achieving a successful digital marketing transformation requires a well-structured roadmap. However, attempting to overhaul all processes simultaneously can lead to disruptions. A structured ...

Topics: HubSpot, Marketing Automation, Marketing Strategy, CRM, Revenue Operations

6 benefits and 6 examples of digital transformation

Simon Harvey October 29, 2021 10 mins

It’s not about what the tools do - it’s what your organization becomes. Companies today have to transform and adapt to new and better ways to market their products. With tools like marketing automation and platforms like HubSpot, it’s ...

Topics: HubSpot, Marketing Automation, Marketing Strategy, CRM, Revenue Operations

The pragmatic approach to marketing transformation

Simon Harvey October 25, 2021 15 mins

A no-nonsense guide to introducing change in your organisation. The only constant in business is change. Whether you want them to or not, your environment, customers, competition and team will change, leaving you with the simple decision ...

Topics: Content Marketing, Marketing Automation, Marketing Strategy, Revenue Operations

5 tips for choosing the right marketing technology stack

Simon Harvey October 11, 2021 10 mins

Choose the right marketing tool for the right purpose. Technology has become a critical asset for both sales and marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your ...

Topics: Marketing Automation, Marketing Strategy, Revenue Operations

What you need to know about Apple's new email privacy protection

Simon Harvey October 4, 2021 11 mins

A new approach to privacy may challenge your email marketing. Apple has sparked a lot of interest with the introduction of Mail Privacy Protection, first revealed at the Worldwide Developer Conference. It will have a major influence on ...

Topics: HubSpot, Marketing Automation, Marketing Strategy, Email Marketing, Revenue Operations

Is there anything sweet about Google's cookie purge?

Simon Harvey September 30, 2021 8 mins

How to survive the death of the online cookie. In a statement from February last year, Google announced that marketers will have to get their hand out of the cookie jar - for good. Starting from 2022, Google plans to phase out third-party ...

Topics: Compliance for Marketeers, Marketing Automation, Marketing Strategy, Revenue Operations

6 reasons your business needs a CRM

Simon Harvey September 27, 2021 11 mins

CRM, or Customer Relationships Management, does what its name suggests by effectively managing the relationships between your company and your customers. The term encompasses all the strategies, techniques, tools, and technologies used by ...

Topics: Marketing Automation, Marketing Strategy, CRM, Featured

The Go-To-Market Blog
Revenue Operations

Most popular

Is Google Analytics illegal in the EU?

How to find and setup the right CRO tool for you

5 Questions to identify digital transformation opportunities

How to build a marketing digital transformation roadmap

6 benefits and 6 examples of digital transformation

The pragmatic approach to marketing transformation

5 tips for choosing the right marketing technology stack

What you need to know about Apple's new email privacy protection

Is there anything sweet about Google's cookie purge?

6 reasons your business needs a CRM

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About Demodia

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