Revenue Operations | The Go-To-Market Blog | Demodia | HubSpot Marketing Automation (3)

How to setup an effective HubSpot lead scoring model

Angela Galvin April 4, 2019 11 mins

How to setup an effective lead scoring model in HubSpot

HubSpot recently introduced two major changes to their lead scoring system. Previously, your score contact property lived separately from all the rest of the other contact properties, however, since February 4th 2019, this score will now ...

Topics: HubSpot Marketing Automation, Marketing Strategy, Data & Processes

All about HubSpot ventures

Angela Galvin January 24, 2019 5 mins

We get it - running a start-up business venture is tough. From securing capital to making micro decisions that will ultimately lead to your failure or success, the stakes are high and the risks are real. As we’ve covered previously, ...

Topics: HubSpot Marketing Automation, Data & Processes

The inbound marketing evolution

Angela Galvin January 23, 2019 9 mins

If there’s one thing you can’t avoid it has to be change - and this is no different in the marketing world. Marketing has had to move with the times and engage audiences in new and interesting ways, sometimes even encouraging audiences to ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Data & Processes

Can I Afford Marketing Automation?

Kyle Schuller December 7, 2018 8 mins

It’s a question that comes up often in the digital marketing world. Start-up marketing agencies, small businesses and organisations that have not leveraged digital marketing have all at one time asked this question, “How can I afford ...

Topics: Pardot Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Featured

The rise of the Chatbot

Angela Galvin July 13, 2018 8 mins

For years, firms doing business online have offered visitors to their websites options to chat, whether it’s a live chat with an operator or through a chatbot window. Short for ‘chat robot’, a chatbot is a text-based program that uses an ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Marketing Resources, Data & Processes

How to learn marketing automation

Angela Galvin July 6, 2018 7 mins

Our regular readers will know that we recommend marketing automation to SMBs doing B2B and B2C selling online. However, one of the more intimidating factors is what firms see as the learning curve that accompanies using a marketing ...

Topics: Pardot Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Eloqua Marketing Automation, Data & Processes, Featured

How to generate backlinks - the polite way

Simon Harvey July 4, 2018 8 mins

If you’re someone doing a lot of writing or blogging about tech online, chances are you’ve gotten a few—or a few dozen—messages asking for back links. Every day, we get dozens of emails saying something like "Hey cool website, I just read ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Data & Processes

Why do I need marketing automation?

Kyle Schuller April 5, 2018 6 mins

Any of our regular readers will know that we’re big fans of marketing automation — and we’re confident that any firm that starts using it will be, too. The benefits of marketing automation software are attested to by the explosive growth ...

Topics: Pardot Marketing Automation, SharpSpring Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Eloqua Marketing Automation, Data & Processes

The marketing automation review

Mila Staneva December 14, 2016 4 mins

Modern marketers are faced with numerous challenges surrounding the effective creation and distribution of interesting and engaging content. Data shows that more than 90% of today’s B2B sales are directly influenced by marketing content. ...

Topics: Pardot Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Eloqua Marketing Automation, Data & Processes

The Go-To-Market Blog
Revenue Operations

Most popular

How to setup an effective HubSpot lead scoring model

All about HubSpot ventures

The inbound marketing evolution

Top 4 content resources from Hubspot

Can I Afford Marketing Automation?

The rise of the Chatbot

How to learn marketing automation

How to generate backlinks - the polite way

Why do I need marketing automation?

The marketing automation review

About Demodia

What we do

Learn more

Contact us

The Go-To-Market BlogRevenue Operations

Keep up-to-date

Most popular

About Demodia

What we do

Learn more

Contact us

The Go-To-Market Blog
Revenue Operations