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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

3 future marketing automation trends

Angela Galvin October 9, 2018 7 mins
3 Future Marketing Automation Trends
We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their capabilities. In the last few years, use of marketing automation platforms has exploded. However, ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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5 useful tools for B2B marketers

Angela Galvin October 2, 2018 7 mins
5 Useful Tools for B2B Marketers
In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free. ...
Topics: Marketing Strategy, Marketing Resources, Data & Processes
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GDPR: the world of marketing three months later...

Angela Galvin September 11, 2018 7 mins
GDPR: The World of Marketing Three Months Later...
In 2018, we’ve spent a lot of time talking about the EU General Data Protection Regulation (GDPR), a wide-ranging legislation designed to protect personal data. Though it is a piece of European Union legislation, we mentioned at the time ...
Topics: Compliance for Marketeers, Data & Processes
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Marketing automation: a Swiss author's view

Angela Galvin June 28, 2018 4 mins
Marketing Automation: a Swiss Author's View
Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its ...
Topics: Marketing Automation, Data & Processes
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GDPR: consent or legitimate interest?

Angela Galvin April 20, 2018 7 mins
GDPR: Consent or Legitimate Interest?
Firms doing business with European companies are now only just over a month away from the implementation of the new General Data Protection Regulation (GDPR). We discussed everything marketers need to know about the GDPR at length in an ...
Topics: Compliance for Marketeers, Data & Processes
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Three myths about marketing automation that could be hurting your small business

Angela Galvin February 23, 2017 6 mins
Three Myths About Marketing Automation That Could be Hurting Your Small Business
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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