We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their capabilities. In the last few years, use of marketing automation platforms has exploded. However, …
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Revenue Operations
In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free. …
In 2018, we’ve spent a lot of time talking about the EU General Data Protection Regulation (GDPR), a wide-ranging legislation designed to protect personal data. Though it is a piece of European Union legislation, we mentioned at the time …
For years, firms doing business online have offered visitors to their websites options to chat, whether it’s a live chat with an operator or through a chatbot window. Short for ‘chat robot’, a chatbot is a text-based program that uses an …
Our regular readers will know that we recommend marketing automation to SMBs doing B2B and B2C selling online. However, one of the more intimidating factors is what firms see as the learning curve that accompanies using a marketing …
Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its …
Firms doing business with European companies are now only just over a month away from the implementation of the new General Data Protection Regulation (GDPR). We discussed everything marketers need to know about the GDPR at length in an …
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either …