The Go-To-Market Blog
Revenue Operations

Leads vs prospects vs opportunity - what’s the difference?

Leads vs Prospects vs Opportunity - What’s the Difference?
As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to upgrade one to another. Many clients who are new to marketing automation, inbound marketing ...

Email cleansing best practices

Email Cleansing Best Practices
According to ReturnPath, on average around 20-30% of your email list will churn each year. That means that if you do nothing to maintain or clean your email list, by the end of the 12 month period, your list of valid emails and interested ...