As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to upgrade one to another. Many clients who are new to marketing automation, inbound marketing …
The Go-To-Market Blog
Revenue Operations
According to ReturnPath, on average around 20-30% of your email list will churn each year. That means that if you do nothing to maintain or clean your email list, by the end of the 12 month period, your list of valid emails and interested …
In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free. …
For years, firms doing business online have offered visitors to their websites options to chat, whether it’s a live chat with an operator or through a chatbot window. Short for ‘chat robot’, a chatbot is a text-based program that uses an …