I’ve seen this moment more times than I care to admit. A sales director opens the forecast on a Tuesday morning and something feels wrong. Nothing dramatic has happened. No one has said the deal is dead. The salesperson has not changed the …
The Go-To-Market Blog
Revenue Operations
The meeting everyone recognises The same conversation happens every quarter. The sales manager opens the pipeline review with a calm face and a slightly defensive spreadsheet. The CRO asks whether the number is real. Finance wants to know …
You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then …
Show don’t tell, that's the key to success on the big screen. Demo’s play a crucial role in the sales process. The same principle helps you sell, because demos play a crucial role in the sales funnel. With everyone having a camera and …
A simple formula for interesting demos that convince your customers. Storytelling, script and language - these are the secrets of creating demos that bring in sales. Boredom sets in when our brains get fed with facts and figures without …
A demo can be a crucial moment in the sales process. A potential customer shows interest and wants to learn how to use your product. If they are convinced afterwards, there is little to stand in the way of a sale. There are a thousand …
Gone are the days of yawning our way through demos. The formula for a demo that interests your target audience consists of five simple steps. They are derived from classic storytelling and start with the main character. Step 1: Choose a …
Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience …
Defining and implementing a digital marketing strategy takes a lot of work. You have to use many tools, refine your tactics, and analyse the market before you even begin marketing your product online. The entire process can leave you …
HubSpot is an effective but complex marketing platform. Many marketers start using it and immediately begin to think they’re in over their heads. With so many options, tools and considerations, it’s easy to make a mistake that could delay …