Six minutes left on the clock, and the buyer finally managed to ask the only question that he cared about. I was given a demo to review recently. The solutions consultant involved was very professional, well-prepared, and did everything by …
The Go-To-Market Blog
Revenue Operations
I’ve seen this moment more times than I care to admit. A sales director opens the forecast on a Tuesday morning and something feels wrong. Nothing dramatic has happened. No one has said the deal is dead. The salesperson has not changed the …
The meeting everyone recognises The same conversation happens every quarter. The sales manager opens the pipeline review with a calm face and a slightly defensive spreadsheet. The CRO asks whether the number is real. Finance wants to know …
You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then …
Show don’t tell, that's the key to success on the big screen. Demo’s play a crucial role in the sales process. The same principle helps you sell, because demos play a crucial role in the sales funnel. With everyone having a camera and …
A simple formula for interesting demos that convince your customers. Storytelling, script and language - these are the secrets of creating demos that bring in sales. Boredom sets in when our brains get fed with facts and figures without …
A demo can be a crucial moment in the sales process. A potential customer shows interest and wants to learn how to use your product. If they are convinced afterwards, there is little to stand in the way of a sale. There are a thousand …
Gone are the days of yawning our way through demos. The formula for a demo that interests your target audience consists of five simple steps. They are derived from classic storytelling and start with the main character. Step 1: Choose a …
Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience …
Defining and implementing a digital marketing strategy takes a lot of work. You have to use many tools, refine your tactics, and analyse the market before you even begin marketing your product online. The entire process can leave you …