The Go-To-Market Blog
Revenue Operations

5 tips for choosing the right marketing technology stack

5-tips-for-choosing-the-right-marketing-technology-stack-1
Choose the right marketing tool for the right purpose. Technology has become a critical asset for both sales and marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your ...

6 reasons your business needs a CRM

6-reasons-your-business-needs-a-crm
CRM, or Customer Relationships Management, does what its name suggests by effectively managing the relationships between your company and your customers. The term encompasses all the strategies, techniques, tools, and technologies used by ...

All you need to know about the new Swiss data protection act (FADP)

The new Swiss data protection act is set to come into effect by 2022 - here’s what you need to know After numerous years in the planning, a new data protection act has passed in the Swiss parliament. The Federal Act on Data Protection ...

Why an effective lead scoring strategy matters

billiard balls
Know your customers by the numbers Relevant content, marketing automation, and effective communication are all part of creating a great marketing strategy for your brand. The various goals of that strategy might differ, but there is one ...

HubSpot launches Operations Hub - here’s why it matters

Pinboard
Operations Hub is designed to assist operations professionals to become more proactive and effective HubSpot is at the forefront of new marketing and business innovations that have the potential to transform your organisation completely. ...