A long time ago we published a blog post hypothesising on a similar situation: a sales representative and a marketer walking into a bar, but the question we asked was: who pays for the drinks? Today I want to tell you how to use your …
The Go-To-Market Blog
Pipeline Generation
St. Valentine is approaching and everyone is either thinking of wine, roses and Swiss chocolates or how not to OD on hearts and “50 Shades of Grey” ads. So how about we talk strictly about content marketing? And love. (Come on, just this …
Before we share with you our predictions for 2015, we would like to go back to 2013. Unfortunately here at Demodia we don’t like crystal balls so we needed other ways to predict the future last year. It’s been one whole trip around the …
The concept of customer equality is the business equivalent of communism. The assumption that all customers are equal will bring you a superficial business stability that will ultimately result in a shameful collapse and profit loss of …
Here is the weekly roundup of what you might have missed in the constantly changing world of Social Media... 8 Social Lessons from @CMIContent’s 2015 B2B Marketing Report Social media is an integral part of content marketing, not just a …
The topic this week? Why, #OTEW2014, of course. Here is what we have selected for you review. We promise- there are no pictures of us with Mickey or in a swimming pool. OpenText VP Highlights Digital First Agenda #OTEW2014 The only clouds …
This year's Enterprise World conference is once again almost upon us, and for those of us in the OpenText partner world its time to dust off the tradeshow booth and pull out our finest branded polo shirts ready for a trip down to Orlando. …
Once upon a time, Outbound was all the marketing around When was the last time you read something on outbound marketing? Yes, you know, outbound: spending money to make sure your message reaches people. You physically try to get their …
The concept of content marketing has already become the new paradigm of inbound marketing. Sales reps are now just as responsible for deploying well-distributed lead nurturing initiatives as marketers. For a prospect to become a fully …
B2B ad campaigns are often run as an afterthought, because a lot of companies think that they can’t be as effective as B2C campaigns. This idea is wrong, but it’s enduring. Even after numerous viral B2B campaign successes, many ask if it’s …
In 2013, Google stopped giving out keyword information that it had long provided as an analytics tool. At the time, many interpreted this as a shot across the bow of traditional SEO, signalling that Google’s algorithms would be working …
In the world of inbound marketing, more often than not lead nurturing gets associated with focusing your content marketing strategies only on transforming leads into customers within the sales cycle. However, lead nurturing doesn’t …