A lot of firms doing business online will find themselves doing everything right on paper but still not seeing the results they want. Worse still, a lot of companies will scratch their heads but not consider a major overhaul to their …
The Go-To-Market Blog
Pipeline Generation
In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed and responsiveness, values which are more important in business today than ever. If your …
Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do …
Any firm should have its brand identity in mind when crafting a long-term strategy. At certain times, as when launching a new website or implementing a major marketing campaign, a careful survey of a firm’s brand identity is mandatory. A …
We’re still at the start of January, which means that it’s a perfect time to get ready for the year ahead. As always, that means anticipating developments in online marketing and communication. We have already discussed our digital …
With the new year just started, it’s an ideal time to look back, as well as to the future. In previous posts, we discussed what the new year will hold, concerning both email marketing trends and our digital marketing forecast for 2018. In …
On the first day of Christmas Demodia sent to me ... a digital marketing plan On the second day of Christmas Demodia sent to me ... 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me ... 3 …
Some people send Christmas cards over the festive season, but we are a marketing agency so we find making blog posts much more fun and hopefully more interesting for you too. This year is no exception, so welcome to our 2017 year-end blog …
To turn your prospects into clients, you’ve got to nurture your leads. Why is lead nurturing so critical? Most new visitors to your website aren’t yet ready to buy a product. To earn their trust, and convince them they need your help, …
You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them could start to take a hit on their SEO. The trouble is, pop-up ads (and their close relative, …
Does your business have a digital marketing strategy? Your first instinct might be to answer “well, sure we do!” Chances are, you’re online and your marketing is too. You might think that your online marketing campaigns equal a digital …
We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting times”. So we can’t expect for 2017 to be anything less. Since we don’t want to ruin the …