[Updated: December 2020] Red Adair, the oil well firefighter, famously said: “If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.” I could write a whole white paper about it, but I won’t. …
The Go-To-Market Blog
Pipeline Generation
The concepts of fair exchange and reciprocity are older than any email-based digital marketing campaign - but there’s still a lot of wisdom to be gained from them. Today, we marketers can harness this for our own leads through lead …
Time is money - but should you be paying? Marketing agencies often charge by the hour and exchange minutes for dollars. Effectively, the longer they work on a project, the more you pay them. Ask yourself - does this encourage prompt …
Working remotely has never become more prominent than it has today. According to the Facility Executive, 88% of companies have required their employees to work from home during the Corona Virus pandemic, and according to Global Workplace …
Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the world's biggest and best events and marketing activities. While this helps with the immediate …
Using broad demand generation approaches when selling a niche solution or to a limited prospect base is wasting your marketing budget. Account-based marketing and selling is the way forward. What exactly does it mean? What kinds of …
Research has shown that Google values video content very highly. So, how do you use YouTube to generate traffic and leads as part of your B2B marketing strategy? As any good digital marketer knows, eyes on your website often translate to …
The US, UK and the rest of Europe have been using marketing automation and inbound marketing practices now for many years, and it is an established norm in businesses of all sizes. In this arena, Switzerland has long been very competitive. …
As an inbound marketing agency, we well know that when it comes to marketing, it’s easy to get swept up in the buzzwords of the day and the latest trends in the industry. Marketing automation, content marketing, social media presence and …
Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for digital marketing agencies in Switzerland. Traditionally, Switzerland has has not had the …
Despite the fact that social media platforms have been moving towards a mostly pay-to-play model in the last few years, the channel remains a vital arena for online marketers. For the reason, over the past few years we have seen marketing …
If you’re looking to build credibility for your business, you probably know that white papers are a highly appealing way to get the word out. What is a white paper? The short answer is that a white paper is a document that answers a …