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Optimise your inbound marketing efforts and increase your sales performance.

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My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your...
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branding_1

My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can...
Read the article
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My brand story in 15 minutes a day. Part 6 - Putting it all together [Authentic Marketing Podcast]

You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand...
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My brand story in 15 minutes a day. Part 4 - The Plan [Authentic Marketing Podcast]

Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third...
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What is the history of HubSpot? [Everything you need to know about HubSpot 2023]

Like everything, running a business is challenging, and it's not unusual to feel overwhelmed and desperate for a way out. Success stories can be...
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Product demo script canvas

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Essential analytics and metrics to track your email and website performance

Before we jump into specific metrics, let's take a moment to understand the importance of analytics. Imagine driving a car without a dashboard – you...
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ADA-compliant website: The complete guide to accessibility

Would you like to expand your business market reach and increase customer satisfaction? Your website is the key tool to do that, however, it's not...
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The ultimate guide: All the important image sizes for the major social media channels

Social media works like the good old book. The title page graphic attracts attention, then the story determines whether you are bored or captivated....
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The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now...
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Boost your lead generation: The essential collateral every website should have

Website is the essential part of every business, and it is usually the first experience of your brand - the first taste. Imagine this, you come to a...
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How to utilise personal LinkedIn with storytelling

Imagine scrolling through your LinkedIn feed filled with tons of dull, corporate posts and uninspiring updates. Suddenly, amidst the mundane, you...
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The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European ...
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AI transforming the way we create content

If you are a content creator, leading a marketing team or have your own small business, you know how time and resources consuming content creation...
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