As 2018 draws to a close, it’s a perfect time to take stock of what has changed over the past year in the world of doing business online. As far as showing up in online searches—the bread and butter of online business—the all-important …
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The implementation of the GPDR a few months ago meant big changes for a lot of firms, but it wasn’t the only big deadline looming this summer. With so much at stake as far as EU data regulations, a lot of firms seem to have missed out on …
User interface (UI) and user experience (UX) will make up the ins-and-outs of what it means to actually visit your website. User interface is made up of elements that you put into the site, and user experience is what the prospective buyer …
If you’ve shopped around to build your website, you’ve probably heard cost estimates that are all over the map, including some temptingly cheap ones. With templates from places like Wordpress and Wix and a market crowded with freelancers …
What happens when you go shopping when you are hungry? You end up buying more than you wanted and getting things that you usually wouldn't. So you are still hungry, but now you also have less money. What does this have to do with website …
A picture’s worth a thousand words, but an image that’s attractive or tells a compelling story is worth a thousand shares. People understand that images are powerful — at least for B2C. There’s a conventional wisdom that great visual …
There are many ways to generate leads, and some are better than others. According to this infographic by MarketingProfs, websites rank as the sixth most effective way to generate leads. The first five are inside sales, executive events, …
On-going organic traffic growth, low bounce rates, high demand and engagement - those are all attributes of a quality website. But how many enterprise marketers can say that about their corporate websites? The logic goes as follows - the …
So you have already spent a third of your marketing budget on strategic planning, tools and resources to generate more leads. And you are fully aware that you have to fight for the user's attention in the online jungle. Therefore, you made …
There's a quote from Shakespeare which goes "all that glitters is not gold". This may seem somewhat irrelevant when applied to landing pages and conversion rates but just consider for a second substituting the 'glitter' for 'traffic' and …