If you’re trying to achieve effective digital marketing, you know that landing pages are at the core of your efforts. Organisations that get them right turn their websites into assets that consistently bring in and nurture leads. However, …
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The internet is a big place, and you want to stand out. Not ranking on the first page of Google or offering a lacklustre website experience can both hurt your chances of business survival. However, so much goes into making a high …
Your website is important. It’s the digital storefront of your business. However, not every company has a website that works for them. You want a website that not only looks, feels and promotes your brand but also functions as a lead …
When I say Coca-Cola, Uber, Skype, or Facebook, what comes to mind? Most people don’t immediately think of brown sugar water, driving with a stranger, calling grandma, or looking at her photos - first, they think of logos, and each of them …
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Convert more, more often No matter how much content you push out, how many emails you send or how many landing pages your website has, the bottom line is if you don’t convert, you don’t stay in business. For such an essential aspect of …
If you’re in the digital marketing game, there isn’t a day that goes by where SEO isn’t hot on your agenda—and for good reason! Simply put, these days you don’t exist if you’re not on the front page of Google. To get to the front page, …
If you’re a B2B business, you know that your website is often the first impression you get to make on your prospective clients. It can also serve as the account manager for return business, a PR executive for your outreach efforts, a brand …
WordPress is one of the first CMS tools that come to mind when creating a website—and for good reason. WordPress makes up 59,4% of the market share, with the closest competitor, Joomla, coming in at 6%. WordPress is also the CMS of choice …
Hertz's 32 Million Dollar Blunder - 5 Things You Can Learn About Agencies Hertz car rental is reportedly suing top-tier marketing agency Accenture for 32 million dollars over failed digital marketing. According to Hertz, Accenture failed …
I recently talked about 4 big ways that keyword search is evolving in 2019. One of the major shifts in internet search behaviour has been Google prioritising their featured snippets, which sit atop their search engine results pages …