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Marketing automation review: marketo

Marketing Automation Review: Marketo
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s ...

Marketing automation review: click dimensions

Marketing Automation Review: ClickDimensions
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. So far we ...

3 tips for developing B2B buyer personas

3 Tips for Developing B2B Buyer Personas
In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing ...

Artificial intelligence (AI) in marketing

Artificial Intelligence (AI) in Marketing
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on ...