Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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Marketing automation review: Act-On

For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the...

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How will GDPR affect marketing? - everything that marketers need to know about GDPR

Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone - will be impacted by the...

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Marketing automation review: salesforce pardot

In this post, we return to our series on marketing automation reviews. We’re taking a look at some of the major players in the marketing automation...

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An intro to marketing automation

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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Marketing automation best practices : a step-by-step guide

Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results...

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Marketing automation review: SharpSpring

In this second post in our series of marketing automation platform reviews, we review SharpSpring and put it head-to-head in a grueling series of...

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Marketing automation review: oracle eloqua

In this the first in our series of reviews on marketing automation platforms, we will take a look at some of the major players in the marketing...

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ROI: why you will never regret purchasing marketing automation

There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz...

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Data-Driven strategy: 3 ways to put big data to work for you

Former Google CEO Eric Schmidt famously said that people created 5 exabytes of information between the dawn of humans and 2003, and that we now...

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Understanding and Executing Behavior-Triggered Lead Nurturing

Understanding and executing behaviour- triggered lead nurturing

So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona...

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