Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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Automation migration: The ultimate guide (Part 2)

In our previous blog post we went through the steps any company should go through before migrating to an entirely new marketing automation platform....

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6 major product updates from HubSpot 2019

HubSpot Inbound is one of the most anticipated events for digital marketers from all walks of life and backgrounds of expertise. From content...

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Automation migration: the ultimate guide (Part 1)

There will be times that as your company grows or your objectives change, you will want to switch marketing automation platforms. Perhaps your...

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All about progressive profiling

Unless you’re also the kind of person who enjoys speaking to telemarketers, chances are you hate filling out forms, responding to surveys or giving...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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Can I afford HubSpot marketing automation?

Marketing automation can be an interesting subject of discussion, and many times there are few things that people agree on. However, sometimes there...

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What are the alternatives to Pardot?

From its humble beginnings in 2006, Pardot has grown into a giant. Pardot has remained a distinct product even since being acquired by Salesforce in...

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Top 3 most popular marketing automation platforms 2019

Finding the right marketing automation platform for your business can be tricky at best and a nightmare of choices at worst. Every day there seems to...

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What are some tips for passing HubSpot's inbound marketing certification test?

Inbound marketing is essential, and anyone doing business on the internet today knows that HubSpot is one of the giants of the online marketing...

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An introduction to personalisation in 2019

Personalisation is a marketing buzzword that has been around since the early 2000s—but very few, if any, marketers actually do it right. With so much...

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How to generate backlinks - the polite way

If you’re someone doing a lot of writing or blogging about tech online, chances are you’ve gotten a few—or a few dozen—messages asking for back...

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