Wavenet
Wavenet provides business connectivity and communications. The website tackles the challenge of complex, multi-solution offerings by using clear solution wayfinding, modular content blocks, and crisp language that helps visitors self-identify needs and navigate directly to the most relevant service pages.
- Solution wayfinding that maps problems to products, reducing decision fatigue for time-pressed IT buyers.
- Whitespace-rich layouts with iconography that simplify complex telecom concepts without dumbing them down.
Good HubSpot use cases
- Solution landing pages – HubSpot CMS + Smart CTAs.
- A/B test hero messages – optimize conversion language.
- SEO topic clusters – organic capture for long-tail.
Improvements
- Add side-by-side plan comparisons – HubDB tables.
- Surface customer stories by sector – Smart Content rules.
- Tighten image weights – CMS image optimization.
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