Tocabe 

Tocabe, an American Indian–owned restaurant, brings cultural storytelling and modern convenience together. The site solves conversion friction by making online ordering obvious and fast, especially on mobile, while preserving brand heritage.

  • Persistent ‘Order Online’ CTA placement that shortens the path from browsing to purchase.
  • Clear, uncluttered menu pages optimized for small screens, avoiding information overload.

Good HubSpot use cases 

  • HEmail signup forms – grow loyalty marketing list.
  • Promo landing pages – seasonal offers in CMS.
  • A/B test hero text – optimize order click‑through.

Improvements 

  • Geo‑personalization for nearest location – Smart Content.
  • Allergen filters on menu – HubDB fields.
  • Loyalty signup flows – Forms + workflows.
tocabe-hubspot-website-example
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