The Room
The Room connects brands and creators. The site cleanly splits journeys for brands versus influencers, solving the common multi‑persona problem by presenting tailored messaging, CTAs, and resources that reduce friction and increase conversion for each audience.
- Persona‑split IA and color‑coded sections, guiding brands to ‘Book a demo’ and creators to ‘Apply’, preventing mixed signals.
- Resource ecosystem mapped to each persona, ensuring visitors always find relevant proof, guidelines, and next steps.
Good HubSpot use cases
- Smart Content by persona – dynamic modules per audience.
- Meetings tool – instant scheduling for brand demos.
- Blog resource hub – SEO clusters for both journeys.
Improvements
- Add ROI calculator for brands – CMS + custom module.
- Introduce sticky section nav – theme module for long pages.
- Expand case studies by vertical – Blog + CTA embeds.
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