Raison Home
Raison Home is a network of kitchen/interior designers. The site showcases hundreds of real projects and routes visitors to local designers, solving the problem of scale by combining inspiration, proof, and frictionless consultation booking in one experience.
- Dynamic portfolio browsing (600+ projects) with filters for room, style, and color, transforming overwhelming choice into guided exploration.
- Prominent consultation paths embedded across pages, converting inspiration into appointments without breaking user flow.
Good HubSpot use cases
- HubDB project library – dynamic portfolios by taxonomy.
- Meetings links – book consultations with local designers.
- Smart Content by location – nearest designer emphasis.
Improvements
- Add style comparison guides – Knowledge Base article sets.
- Compress and lazy‑load imagery – CMS image optimisation.
- Add structured data to projects – SEO recommendations tool.
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