No matter how good the solutions you offer, if your audience doesn't quickly understand the value of what you're showing, they quickly tune out. 

For this reason, when presenting to prospects, OpenText has to deliver flexible demos tailored to the specific needs of each potential lead. They also need to continually adapt their demos to incorporate new software they add to their already impressive offering. 

“Our pre-sales guys would often have to apologise and schedule another meeting two weeks down the line to show features a client was interested in. This used to stagnate the sales process,” explained Neil Wilson, Senior Director of Technical Marketing at OpenText. “We do very large deals with a long gestation cycle,” he continued. “These involve a lot of demonstrations and proof of concept work before an organisation spends millions of dollars and puts pen to paper.” 

Neil had to rapidly develop a solution that consultants could use to showcase the right solution whenever they met with a client. 

Neil reached out to Demodia with his problem, and within two months, they worked together to create a dynamic, online demonstration environment called TestDrive. “Demodia turns ideas on paper into possibilities quickly. This is gold to me. To be able to rapidly present a working prototype to leadership so they see the benefit from potential investment makes my job, as well as management’s, easier,” says Neil. 

The Demodia team worked with OpenText to create a platform that enables consultants to quickly find and collate the demonstrations they need for every engagement. “TestDrive is a very powerful piece of software—but it’s all for nought if consultants are unable to use it. Demodia simplified all the complexity of this powerful solution down to a click or two. This ease-of-use was vital to my presentation to our leadership,” says Neil.