Content marketing is most commonly defined as the planning, creation and publication of content in order to attract, acquire and engage a target audience.
Today’s modern B2B buyers are hungry for information and aren’t interested in a sales pitch. The purpose of content marketing is to educate and pass on knowledge to these individuals. Education in turn builds trust, and over time develops brand recognition and loyalty. Thankfully your organisation is full of this knowledge, and we are here to help you extract it and turn it into valuable content.
Build Your Content Roadmap
Your marketing content can take many forms from physical to digital. It often includes newsletters, websites, landing pages, games, white papers, webinars, podcasts, videos, emails, and events. We’ll help you create those content assets and map them into each step of the buying process.
Our content marketing services include:
- Authoring & promotion of monthly blog posts
- Production of premium & sales content collateral such as whitepapers, videos, eBooks, datasheets etc.
- Design & optimisation of microsites, landing pages and email templates
- Daily social media marketing activities such as community building, content curation & promotion of original content