Nationwide Companion Magazine
Nationwide’s digital magazine keeps pet owners engaged with seasonal stories and practical advice. The site solves retention by packaging approachable content and simple navigation that encourages binge reading and newsletter signup.
- Reader‑friendly editorial system that balances imagery, typography, and whitespace for long sessions.
- Topic taxonomy that prevents content dead ends and aids content discovery.
Good HubSpot use cases
- Blog clusters – long‑tail SEO for pet topics.
- Subscription forms – nurture via Email workflows.
- SEO tools – on‑page and technical guidance.
Improvements
- Related‑posts carousels – CMS module to increase dwell.
- Author bios with creds – Blog author fields.
- Long‑form guides with TOC – anchor modules.
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