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Nationwide  

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Nationwide’s corporate site serves consumers and businesses across insurance lines. It solves complexity with navigational clarity and educational content that moves users toward quotes and advisors without getting overwhelmed.

  • Straightforward IA that routes to relevant insurance products quickly.

  • Educational content that reduces uncertainty before quote requests.

Good HubSpot use cases 

  • Quote forms – CRM routing and scoring.
  • Educational blog – SEO for category terms.
  • Smart CTAs – adapt to product interest.

Improvements 

  • Local agent finder – HubDB directory.
  • Coverage comparison – CMS tables.
  • FAQ knowledge base – reduce support load.
nationwide-hubspot-website-example
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