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Limelight 

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Limelight provides planning and budgeting solutions (marketing FP&A). The site solves complex value communication by tying features to executive outcomes, making financial impacts clear for budget owners and CMOs.

  • Outcome and metric-led storytelling that translates features into budget control and forecasting accuracy.

  • Persona-oriented sections guiding marketers and finance to relevant pages quickly.

Good HubSpot use cases 

  • Persona-based Smart Content – marketer vs. finance.
  • Gated benchmark reports – nurture sequences.
  • Meetings links – calendar booking for demos.

Improvements 

  • Interactive forecast demo – CMS custom tour.
  • Plan comparison details – HubDB data tables.
  • Security/IT pack – Knowledge Base hub.
limelightplatform-hubspot-website-example
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