Labguru
Labguru is a life-science R&D platform. The site solves the problem of communicating a deep, modular product to varied roles by pairing outcome-led messaging with organized resources, demos, and case studies that show concrete lab workflows and compliance benefits.
- Clear product architecture that groups features by workflow, reducing cognitive overload for scientific audiences.
- Prominent proof library with case studies and publications that establish trust in regulated environments.
Good HubSpot use cases
- Resource library – HubDB + filterable categories.
- Demo forms – CRM routing to regional teams.
- Smart CTAs by role – scientist vs. operations.
Improvements
- Interactive feature tour – CMS custom module.
- Pricing clarity signals – Smart Content by segment.
- Compliance hub – Knowledge Base articles.
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