Global Cents (GCI)
Global Cents provides automation and compliance tools for document-centric business processes (especially OpenText/SharePoint environments). Their site, built on HubSpot, solves the problem of explaining complex solutions clearly: it groups solutions by problem, offers whitepapers and 7-step guides, and provides strong calls to book calls.
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Broad, clear solution structure so users can quickly find their pain-point fit.
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Authority through detailed guides and resources to build trust.
Good HubSpot use cases
- Built on HubSpot CMS for unified content and brand experience.
- Lead capture forms feeding HubSpot CRM for sales routing.
- Resource/Blog for publishing guides and case studies for SEO.
Improvements
- Add interactive product demos/videos to reduce technical friction.
- Show customer logos and metrics as social proof on key pages.
- Improve resource library search/filtering using HubDB categories.
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