Friedrich
Friedrich manufactures cooling solutions. The site solves multi‑audience complexity by letting visitors self‑select personas, then tailoring products and resources accordingly, ensuring homeowners, contractors, and distributors each get a relevant journey.
- Persona self‑selection control with dynamic content blocks, aligning content to role‑specific tasks and questions.
- Guided product/resource discovery that reduces time‑to‑find for specs, manuals, and compatible accessories.
Good HubSpot use cases
- Smart Content by persona – module swapping on pages.
- HubDB product catalog – centralized spec management.
- A/B test banners – refine persona‑specific messaging.
Improvements
- Add product comparison grids – CMS dynamic module.
- Enhance specs search filters – HubDB query features.
- Surface in‑page FAQs – Knowledge Base embeds.
Build a website that grows your business
Authentic
Marketing
Podcast
Marketing
Podcast
B2B leaders trust us to grow their business
High-performing B2B software and consulting businesses come to us when they want a website that speeds up sales.
Isn't it time for you to join them too?
