The Demo Distillery

The operating system for your demos

Your demos only work when your best person is in the room. The Demo Distillery is how you stop needing them there.
Book a demo health check

You used to have just one demo

 
When you had one product, one good demo covered it. Somebody built it, everybody used it, and when it went out of date somebody rebuilt it.
Then you your software portfolio grew

You added more features, created more products, targeted new personas, and a second market.

Now you've got demos scattered across your website, your shared drives, three pre-sales laptops and a video sharing tool a sales guy subscribed to in 2022.

Marketing made some. Product marketing made some. Pre-sales made their own because the others didn't fit.

Nothing looks broken. You've got people making demos But that isn't the same as running them.

Health-check my demos

The question is, who owns what?

Demos stop working because five teams touch them, but none of them owns them all.

  • Marketing owns the demos that introduce and explain

  • Product marketing owns the demos that carry the use case

  • Pre-sales and sales own the deal-stage demos

  • Support owns the demos that onboard

Nobody loses their demos and nothing gets reorganised.

The place it usually goes wrong is the handover between product marketing and pre-sales, where a buyer who's been working things out alone turns into a live conversation.

Most companies assume that handover. Very few have defined it.

Health check my demos
The Demo Distillery

Six things every demo portfolio has to get right

They're not a sequence, they hold each other up, and a weakest one drags the rest down.

The process story

Every demo you own tells the same story, so your buyer hears one version of what you do rather than five.

The buyer experience

A buyer can reach the right demo without booking a call — on your site, in a shared library, in a portal built for their deal.

The demand engine

Your demos start conversations and tell you who's serious, instead of sitting behind a form waiting to be requested.

The sales process

There's a demo ready for every stage of how you actually sell, matched to the buyer's moment rather than to whatever exists.

The revenue backbone

You can see which demos moved deals and which ones cost you, because engagement lands on the deal record.

The operating rhythm

You know what's getting built next and why, and so does everyone who asked for something.
See how strong your portfolio is. A short health check scores you against all six.
Health-check your demos now

The way out of demo debt

Fixing this doesn't take a reorganisation or a new tool. It takes three things being true at once.

  • One story – Every demo you own is built against the same account of how your customer's work gets better.

  • One library – Every demo lives in one governed place, current, findable, and reachable by buyers without booking anything.

  • One rhythm – Somebody decides what gets built and fixed next, on a schedule, using revenue impact as the driver of urgency.

Get those three right and the frustrations stop recurring.

Where to start

How the distillery gets installed

You've already tried recording demos, but the bottlenecks remained. What you haven't done is the part that keeps going once the first batch is finished.
Weeks 1-2

Find the stories

We work out what process stories your demos should be built against, and audit what you've currently got. You'll see which demos are active, which are outdated, and which nobody can find.
Weeks 3-10

Build and deploy

We script, build and publish the interactive demos that the diagnostic says you're missing, fix those that need updates, and retire the ones you shouldn't be showing.
Ongoing

Keep it working

The rhythm starts and doesn't stop. Every request goes into one queue and gets scored on its revenue impact. Monthly, we look at what's being completed and what product updates have broken. Quarterly, we check the story against what's actually moving deals.
Steps one and two take a quarter. Step three is the reason it holds. 

Most demo projects end at step two, which is why they need doing again six months later.

Health-check your demos now
What to expect

When you're running on the Distillery

Your demos don't get better. Your company stops depending on one person to make them work.

The best person on your team stops being a dependency

Your champion can re-sell you in the room you never get into

You can name which demos moved revenue last quarter

New reps are useful in weeks rather than quarters

Jaw-dropping product demonstrations

"Demodia created a set of tools and scripts that enabled our global sales organisation to consistently deliver compelling product demonstrations."

Anik Ganguly
EVP Products - OpenText

Frequently Asked Questions

The questions that people ask about the Distillery, including the ones where the answer isn't yes.
Is the Demo Distillery right for us?
It's built for B2B software companies with roughly 20 to 250 people, several products or personas, and deals that take months and involve a committee. If one demo covers everything you sell, you don't need this yet.
Do we need a demo tool first?
No, and if you already have one you keep it. The tool is where demos get built. The Distillery decides which ones to build, what they say, who owns them and when they've stopped being true. Buy the tool without the system and you get a pile of tours.
Does this replace our SEs?
The opposite. We build the demos that don't need a person, the ones buyers explore alone and champions forward internally. Your SEs keep the live conversations, with buyers who arrive already informed. We don't sit in your deals.
How long before anything changes?
The health check takes a 30 minutes and tells you where demos are struggling. The first demos are live inside a quarter. The rhythm is the part that doesn't end, which is the point.
Can we run the Distillery ourselves?
Yes, and some do. The model works whoever operates it. Most companies our size find the problem isn't understanding what to do, it's that nobody has the hours to keep doing it once the quarter gets busy.
What if our demos are basically fine?
Then the full diagnostic will tell you that in a couple of days and you've lost very little. Most people are surprised by how many demos they own and how few drive deals.