Compass Coaching & Change
Compass Coaching & Change serves professionals and organisations in transition, offering coaching to build clarity, alignment, autonomy and trust. The website solves the “stuck professional” narrative by clearly speaking to those who feel overwhelmed, providing structured service descriptions (one-to-one, team, group) and booking options.
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Empathy-led copy (“Build clarity, ensure alignment and provide autonomy”) directly addresses core emotional states of the target clients, building connection.
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Straightforward service segmentation (individual coaching, team coaching, assessment) making offerings tangible and easy to browse.
Good HubSpot use cases
- “Book your session” contact/booking forms integrated into CRM.
- Content blog or insights hub for thought leadership and organic traffic.
- Smart CTAs for individual vs team coaching to ensure appropriate paths.
Improvements
- Add testimonial video carousel or client story highlights via CMS to build credibility.
- Introduce a mini-assessment quiz (HubSpot Forms + branching logic) to personalise service suggestions.
- Use email nurture series for clients who book initial sessions, using HubSpot Marketing Automation to build long-term relationship.
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