Caithness Construction
Caithness Construction builds custom homes. The site solves the credibility hurdle for high‑consideration purchases using rich photography, quantified proof, testimonials, and persistent consult CTAs that make contacting the team effortless.
- Evidence‑first homepage (awards, counts, testimonials) proving capability and reliability to cautious buyers.
- Ubiquitous consultation CTAs across pages, reducing friction and keeping contact top‑of‑mind.
Good HubSpot use cases
- HubDB galleries – manage and tag projects centrally.
- Meetings scheduling – instant consult booking online.
- Behavior‑based nurturing – automated email sequences.
Improvements
- Add area/territory filters – HubDB facets for relevance.
- Explain build process visually – CMS timelines module.
- Quote estimator lead magnet – forms + workflows.
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