C2FO 

C2FO offers working-capital solutions for enterprises and suppliers. The site solves multi-audience complexity with streamlined language and pathways tailored to procurement leaders and suppliers seeking early payments or improved cash flow.

  • Clear segmentation between enterprise and supplier journeys, aligning content and CTAs to financial objectives.

  • Credibility anchors with customer logos and impact metrics, easing risk concerns.

Good HubSpot use cases 

  • Persona Smart Content – enterprise vs. supplier.
  • Gated reports – nurture via Email automation.
  • Event/webinar pages – lead gen for finance teams.

Improvements 

  • Interactive savings models – CMS calculator module.
  • Case studies by vertical – Smart Content routing.
  • Regional pages – CMS language + localization.
c2fo-hubspot-website-example
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