C2A
C2A provides fuel and expense card solutions for transport professionals across Europe. The site guides visitors through card benefits, partner networks, and demo requests, solving the challenge of complex multi-country offerings with clear flows. Strong trust elements and crisp CTAs drive leads.
- Multi‑language experience with localized navigation and content, reducing cognitive load for diverse European audiences.
- Conversion‑centric homepage with distinct CTAs for demo, benefits, and partners, streamlining next steps for each persona.
Good HubSpot use cases
- Smart Content by country – personalize hero and CTAs.
- HubSpot Forms + CRM – demo requests with routing rules.
- Pop‑up forms – localized lead capture and newsletter.
Improvements
- Publish pricing explainer pages – Knowledge Base articles.
- Add savings calculator – HubDB + custom module.
- Surface industry landing pages – CMS + Smart CTAs.
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