If you’re in the digital marketing game, there isn’t a day that goes by where SEO isn’t hot on your agenda—and for good reason! Simply put, these days you don’t exist if you’re not on the front page of Google. To get to the front page, …
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If you’re a B2B business, you know that your website is often the first impression you get to make on your prospective clients. It can also serve as the account manager for return business, a PR executive for your outreach efforts, a brand …
WordPress is one of the first CMS tools that come to mind when creating a website—and for good reason. WordPress makes up 59,4% of the market share, with the closest competitor, Joomla, coming in at 6%. WordPress is also the CMS of choice …
Hertz's 32 Million Dollar Blunder - 5 Things You Can Learn About Agencies Hertz car rental is reportedly suing top-tier marketing agency Accenture for 32 million dollars over failed digital marketing. According to Hertz, Accenture failed …
As 2018 draws to a close, it’s a perfect time to take stock of what has changed over the past year in the world of doing business online. As far as showing up in online searches—the bread and butter of online business—the all-important …
A picture’s worth a thousand words, but an image that’s attractive or tells a compelling story is worth a thousand shares. People understand that images are powerful — at least for B2C. There’s a conventional wisdom that great visual …
There are many ways to generate leads, and some are better than others. According to this infographic by MarketingProfs, websites rank as the sixth most effective way to generate leads. The first five are inside sales, executive events, …
On-going organic traffic growth, low bounce rates, high demand and engagement - those are all attributes of a quality website. But how many enterprise marketers can say that about their corporate websites? The logic goes as follows - the …
So you have already spent a third of your marketing budget on strategic planning, tools and resources to generate more leads. And you are fully aware that you have to fight for the user's attention in the online jungle. Therefore, you made …
There's a quote from Shakespeare which goes "all that glitters is not gold". This may seem somewhat irrelevant when applied to landing pages and conversion rates but just consider for a second substituting the 'glitter' for 'traffic' and …