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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

How to use topic clusters to turbo-boost your SEO

Simon Harvey January 9, 2020 7 mins
How to Use Topic Clusters to Turbo-Boost Your SEO
If you’re in the digital marketing game, there isn’t a day that goes by where SEO isn’t hot on your agenda—and for good reason! Simply put, these days you don’t exist if you’re not on the front page of Google. To get to the front page, ...
Topics: Marketing Strategy, SEO, Website design and optimisation
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6 great B2B websites, and what you can learn from them

Simon Harvey October 29, 2019 12 mins
6 great B2B websites, and what you can learn from them
If you’re a B2B business, you know that your website is often the first impression you get to make on your prospective clients. It can also serve as the account manager for return business, a PR executive for your outreach efforts, a brand ...
Topics: Marketing Automation, Marketing Strategy, Featured
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HubSpot CMS vs Wordpress: the real cost of free websites

Simon Harvey June 4, 2019 17 mins
HubSpot vs Wordpress: The Real Cost of Free Websites
WordPress is one of the first CMS tools that come to mind when creating a website—and for good reason. WordPress makes up 59,4% of the market share, with the closest competitor, Joomla, coming in at 6%. WordPress is also the CMS of choice ...
Topics: Marketing Automation, Marketing Strategy, Website Design, Featured
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4 ways keyword search is evolving

Simon Harvey December 30, 2018 6 mins
4 Ways Keyword Search is Evolving
As 2018 draws to a close, it’s a perfect time to take stock of what has changed over the past year in the world of doing business online. As far as showing up in online searches—the bread and butter of online business—the all-important ...
Topics: SEO, Website design and optimisation, Featured
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3 best practices for B2B visual content

Simon Harvey August 14, 2014 7 mins
3 Best Practices for B2B Visual Content
A picture’s worth a thousand words, but an image that’s attractive or tells a compelling story is worth a thousand shares. People understand that images are powerful — at least for B2C. There’s a conventional wisdom that great visual ...
Topics: Content Marketing, Marketing Strategy, Website Design
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5 best practices in landing page design

Simon Harvey December 7, 2013 9 mins
5 Best Practices in Landing Page Design
There's a quote from Shakespeare which goes "all that glitters is not gold". This may seem somewhat irrelevant when applied to landing pages and conversion rates but just consider for a second substituting the 'glitter' for 'traffic' and ...
Topics: Marketing Strategy, Website Design
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