Arbor Day Carbon Foundation 

Arbor Day Carbon Foundation connects enterprises to verified forestry carbon projects. The site solves trust and discovery by providing clear project explanations, simple contact flows, and impact framing for sustainability leaders.

  • Trust-centered messaging with validation and standards, addressing credibility concerns in carbon markets.

  • Straightforward contact and consultation flows that prioritize conversation over complex self-serve.

Good HubSpot use cases 

  • Project library – HubDB with filters by region/type.
  • Lead capture forms – CRM routing and scoring.
  • Newsletter updates – Email for stakeholder engagement.

Improvements 

  • Third-party verification badges – CMS components.
  • Impact calculators – HubDB + calculator module.
  • Region/project filters UX – UI module refinements.
arborday-org-hubspot-website-example
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