INTERACTIVE DEMO STRATEGY

Before you buy an interactive demo tool, build the plan that makes it work.

Interactive demo platforms make demos easier to create. They don't tell you what to build, who it's for, where it belongs in your buyer journey, or how to keep it current.

Get the plan right first, then use whichever platform fits.

Book a Free 20-Minute Planning Call
About the Session

A great demo tool can still produce a bad demo system.

Interactive demo platforms are powerful. But without a clear plan, it's easy to start building demos because Sales asks for one, Marketing needs one, or a new feature has just shipped.
Before long, you've got more demos, but not necessarily a better buyer journey.

This might sound familiar if..

  • Different teams are building their own demos
  • Nobody is quite sure which demo should be used when
  • Product changes faster than the demo library
  • Pre-sales still repeats the same overview again and again
  • Buyers receive plenty of content, but nothing designed to help them move to the next decision.

Before you build another demo, answer four questions.

  • Who is it for? Define the buyer, the use case and the question this demo needs to answer
  • When should they see it? Decide where it belongs in the buyer journey, before Sales, during evaluation, after the live demo or later in the deal
  • What should the demo actually do? Show the right experience for that moment, rather than turning every demo into another product tour
  • What happens after it's built? Decide who owns it, how it stays current and how you'll know whether it's actually helping deals move.

Built by people who know complex software sales.

Decades spent helping complex B2B software companies turn technical expertise into commercial stories buyers can understand and act on.
Simon Harvey
Founder and CEO, Demodia
Book a diagnosis call

A rare ability to quickly understand unfamiliar and intricate ideas

"If you're building something new and ambitious and struggling to demonstrate your value clearly, I can’t recommend Simon and Demodia highly enough."
Géraud de Laval 
CEO / Founder - Recarta

Interactive demos with higher satisfaction and conversion rates

"Newer buyers are more interested in doing  discovery themselves. They get a real feeling of the product you're trying to get them to buy, because they're really experiencing the UI they'd use in real life."

Neil Wilson
Head of Technical Marketing - OpenText Corporation

Jaw-dropping product demonstrations

"Demodia created a set of tools and scripts that enabled our global sales organisation to consistently deliver compelling product demonstrations."
Anik Ganguly
EVP Products - OpenText

Start with the plan, not the platform.

Spend 20 minutes with us before you build more demos.

What we'll cover

We'll look at what you're trying to achieve with interactive demos and help you map:

  • what demos you actually need

  • where they belong in your buyer journey

  • what should be self-service versus live

  • where Sales and Presales should step in

  • how to keep the library useful as your product changes.