With integrated marketing campaigns, the whole is bigger than the sum of its parts. Integrated campaigns utilise a well-coordinated set of messages, channels and promotional methods designed to compliment and reinforce one-another. In essence an integrated campaign is one which delivers the same set of messages, to a targeted audience, through multiple contact points, across multiple different channels or mediums as prospects move through their buyer journey.

Campaign Design, Development and Delivery

From conception through to deployment; using the 4Cs (coherence, consistency, continuity, complementary) as our guide we craft and deliver your integrated marketing campaigns. Our integrated campaigns are logically connected across different channels and audiences, their messages support and reinforce each other, and communications are connected and consistent through time. The sum off all these efforts is one award winning campaign.

To start developing your own award worthy campaign, get in touch now

Create buyer journeysMap and develop marketing collateralDesign micro-sites, landing pages and emailsNurture programmes and drip campaigns

Channel Selection and Content Mapping

Integrated, mixed-media campaigns are superior to single-media campaigns because they present more opportunities for prospects to engage and take action. Using buyer personas, we set-up profiles, build stories and create the content to engage your audience using different media. We grab your prospects’ attention by delivering strong messages at the time and in the places they are ready to engage.

Contact us now and we’ll find the right channels to your audience

Selecting the right channelsPhysical and electronic mediaSocial media engagement and monitoringIndustry-specific forums and platforms

Drip Programmes and Lead Nurturing Campaigns

Marketing automation allows you to automate part of the marketing process so that marketers can focus on targeting potential customers according to where they are on their buyer’s journey. By providing them with thought leadership and best practices quality content, your prospects become leads and enter the buyer’s cycle.

Get in touch now to learn how nurture programmes increase your conversion rates

Define and target individual personasGet the right messages acrossMapping content to steps of your buyer’s journeyMarketing automation programme design and build

Marketing Technology and Tools

Guiding your prospect’s through their buying journey is vital to your success. The answer to improved marketing productivity and increased conversion rates is using the right marketing tools for the right job. Whether marketing automation, content marketing, social media or web analysis we guide you through the marketing technology minefield and implement the right tools for your business.

We know marketing technology, so ask us for advice before making your choice

Marketing automation vendor selection and on-boardingSocial media monitoring and publication toolsContent marketing calendaring and media managementSales enablement, mobile events and other solutions

Campaign Tracking and Analytics

To understand whether you are achieving conversions and where they are coming from, smart monitoring and review techniques are essential. By establishing key metrics in advance you can assess how each elements is performing and where things are going wrong. Using the right tools, we will discover any problems and work with you to optimise your approaches.

To find out where your marketing is working and where not, contact us now

SEO and keyword reviewsCampaign analytics and ROI reportingBuyer journey and content analysisUser experience review

Campaign Automation

Automation is an essential component of every integrated campaign. From lead nurturing programmes to campaign analytics, marketing automation tools provide the glue that holds your campaign elements together. Our team of marketing automation experts implement your campaigns, build lead scoring programmes and monitor the results generated by each integrated component.

Learn why marketing automation is essential to integrated campaigns

Marketing automation implementation and operationLead nurturingCampaign design and executionAnalytics and reporting
Ask Us About Digital Marketing

Ask us anything about your branding

Whether you need help with the concept of integrated campaigns or you need someone to build and execute them for you, get in touch with us now. We are the award winning digital marketing experts and we know how to use modern marketing techniques to simplify your marketing processes and deliver better quality leads.

With our “Ask us Anything” policy, just complete the contact form with your integrated campaign related questions and one of our experts will reach out to you with an answer – no risk and no cost. Why wait!