Demodia started by reviewing and updating Fastman's datasheets and collateral whilst working on other small projects, but soon became an integral part of Fastman’s business process. “It’s a huge advantage that Demodia can work directly with our product and technical team at a fundamental level,” says Alister. “There are times they work just as close with certain members of our team as I do.”

Demodia took the time to uncover Fastman’s product value propositions. For each of their solutions, Demodia worked in partnership with Fastman to understand their audience, its needs, and aspirations in detail. Demodia uncovered the core challenges they faced, which competitors offered similar solutions, what made Fastman unique from them, and ultimately the tangible benefits that Fastman could provide. These individual pieces were then brought together into an engaging story that prospects would understand.

“Demodia offers a relationship that we couldn’t get from anyone else. They work with a lot of players in our niche industry, and the fundamental knowledge they possess is something really hard to replicate from any other company,” says Alister. “They work autonomously, we don’t have to get involved, and they produce everything with little to no guidance. That is why we’ve been working with Demodia since 2013.” 

Demodia’s work identifying key audiences, their needs, and challenges, then turning this into a concise and engaging story enabled Fastman to retrain their sales teams and got decision-makers' attention.

The sales team began using the messages and language that resonated with business leaders and heads of departments, letting them close deals faster and with less back-and-forth. 

“Demodia’s ability to just understand what we do and work autonomously has been a huge advantage. They took the time to get to know our product and knew how to position it within our market,” says Alister. “They work as an integrated part of our team.”