If people are not aware of your company’s products and services, do they really exist? Demodia provides demand generation strategy consulting designed to help you evaluate the effectiveness of your existing sales and marketing processes and generate awareness of your offerings within your target prospect base. Following identification of your target audience, we produce staged buyer journeys and integrated content and digital campaigns that align with your sales objectives.

What is a Demand Generation?

So, what exactly is demand generation? In a nutshell, demand generation involves the use of targeted marketing programmes, designed to drive awareness and interest in your products and services. Demand generation programs will enable your organisation to reach new markets, promote new product features, build consumer buzz and re-engage existing customers.

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Integrated marketing campaigns Lead nurturingInfluencer marketingDrive awareness

Customer Journey Mapping

How do buyers get from one step of your marketing or sales programme to the next? The customer journey is the process that your prospects go through from general awareness, to consideration and on to a decision. Understanding these stages and guiding them through the process is key to the success of every marketing campaign. We will help you map out the stages and plan and engagement strategy from first touch to the closing signature, and beyond.

Need help moving prospects from first contact to first contract, then contact us now

Audience & buyer persona developmentBuying stage analysisContent mappingLead nurturing programmes

Content Marketing Strategy

Content is the food of any modern digital marketing strategy. Modern buyers no longer want calls from sales reps, they research and look for content that interests and educates them. They want something that will help them make informed decisions and do their job better. Working together we will define a content strategy for your business that engages and educates your prospects.

Let our consultants define you a winning content marketing strategy

Content audits and mappingContent planningContent formats and typesSEO and keyword review

Integrated Marketing Campaigns

Using multiple channels to establish a dialogue and nurture new leads with a consistent message, that’s the purpose of integrated marketing campaigns. At Demodia, we design, develop and deliver award winning integrated campaigns for leading organisations around the world.

Learn how to execute your own integrated marketing programmes

Build buyer personasEngage and nurture your target audiencePPC and re-targettingLead capture and scoring

What is the Difference between Demand Generation and Lead Generation?

Lead generation and demand generation often seem to be terms that are used interchangeably, but in reality they are two very different beasts. While lead generation is the process of getting visitors to complete registration forms, demand generation is focused on shaping perception and creating awareness about your offerings.

Still not sure? Don’t worry. We will help you understand what combination of demand generation or lead generation you need to achieve you desired results. With extensive experience developing digital marketing strategies, crafting effective value propositions and authoring captivating content, our consultants provide you with processes and knowledge to improve your lead generation and demand generation efforts.

Let our consultants define you a winning content marketing strategy

Content audits and mappingContent planningContent formats and typesSEO and keyword review
Ask Us About Digital Marketing

Ask us anything about demand generation

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If you need help with your digital marketing and can’t find an answer above then take a moment to ask us anything about digital using the contact form and one of our experts will get back to you with an answer. It’s free and non-binding, so what have you got to lose.