Content marketing strategy

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About content marketing strategy

Content marketing is your way to form lasting bonds with customers through insightful and well-written content. Don't just talk about products and services. The most successful content marketing follows a clear strategy and focuses on topics that are relevant to their target.

Demodia prides itself on creating content-centric programmes that are relatable, relevant and valuable; engaging new prospects and ensuring customer retention.

Setting content marketing goals and objectives

With quality content and the right approach, you can boost your revenue, improve brand loyalty and increase customer engagement. As an essential element of any digital marketing campaign, your content marketing strategy drives every decision you make for your marketing.

  • IMPROVE BRAND AWARENESS

  • BOOST REVENUE

  • IMPROVE BRAND LOYALTY

  • INCREASE CUSTOMER ENGAGEMENT

  • BLOG

  • INFOGRAPHICS

  • VIDEO CONTENT

  • PAID ADVERTISEMENTS

Using the right types of marketing content

Content comes in many forms. A blog post may drive awareness, but it will never have the same impact on conversion as an eBook or video - and it shouldn’t have to. With a great content marketing strategy, you will incorporate numerous forms of content to support your overarching goal of lead creation and conversion.

We help you to determine the most effective types of content for your business. Contact us to find out.

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How to overcome your competition and generate new targetted sales opportunities

The digital marketing landscape is undergoing a fundamental change. With the growth of the online B2B buyer, organisations can no longer continue to focus their marketing efforts exclusively on brand awareness and lead generation.

Download the white paper →

Use the right content channels

To reach as many prospects as possible your content marketing strategy needs a multi-channel. Social media, websites, email, blogs, youtube, mobile and more can be utilised to gain the widest reach possible. We work with you to activate new channels designed to reach prospect segments previously unthought of.

We help you to determine which are the most effective channels to reach your desired customers - join us today.

  • SOCIAL MEDIA

  • WEB SITE

  • EMAIL

  • THIRD-PARTY

  • SITE TRAFFIC

  • CONVERSION RATE

  • SOCIAL MEDIA FOLLOWERS

  • SUBSCRIPTION SIGNUP

Analysis of content marketing results

We recommend optimisations for your content that make it more engaging, relatable and effective to your target reader. Using modern marketing technology we can show you what you’re doing great and what needs a little more work.

Use Demodia to find out how to boost your conversion rate, increase site traffic and gain social media followers.

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Ask us anything about content marketing

A content marketing strategy is the single best way to generate customer growth, promote engagement and retain a loyal following. The right blend of technology, experience and expertise, when applied to content marketing, can have dramatic effects on the success of your business. 

As a content marketing-focused consultancy, Demodia is the ideal partner for your content marketing needs. Contact us today, and begin to offer your customers more.

A few of our customers