The digital marketing landscape is undergoing a fundamental change. With the growth of the online B2B buyer, organisations can no longer continue to focus their marketing efforts exclusively on brand awareness and lead generation.
According to ExactTarget’s State of Marketing survey, two thirds of marketers plan to increase their spend. The top areas of increased spending include data and analytics, (61% will increase investment), followed closely by marketing automation solutions (60%), social media marketing (57%) and content management (57%).
Business around the globe are adopting inbound marketing as a method to engage new prospects. So what do you need to do to evolve your marketing processes? In our white paper "The Enterprise Inbound Marketing Bible" we uncover the key process and technique you need to know, including
- Essential elements of a winning inbound strategy
- Marketing automation platforms
- How to do effective lead nurturing
- and more ...
Download the white paper now to learn more.